The impact and value of video in blended learning represents an ongoing field of research. Recent surveys, empirical studies and industry reports overwhelmingly agree that video in education, when used correctly, can significantly boost student engagement, enjoyment and learning outcomes.
Research by Cruse (2014) has identified several benefits to teaching and learning:
- reinforcing reading, knowledge transfer and memory
- increasing student motivation and enthusiasm
- enhancing student comprehension and stimulating discussion
- providing greater accommodation of diverse learning styles
- developing literacy in the broadest sense (that is, visual and media literacy)
- taking students beyond the classroom walls to experience different cultures, places and languages
- promoting teacher effectivenes
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